Marketing for solicitors
Instructed by the clients you want, for the work you want.
Legal search is among the most competitive in the UK, but it is competitive by practice area and place, not in general. A firm that picks its specialisms, publishes genuinely helpful content and makes the first enquiry effortless wins instructions from the larger, cheaper alternatives.
What your customers search
- solicitors near me
- conveyancing solicitor [town]
- employment lawyer [city]
- divorce solicitor [area]
- personal injury claim
These are the kinds of phrases people type before they choose one of the solicitors. The pages, profiles and campaigns below are built to answer them, in the places you serve.
The rules we work within
All marketing stays within the SRA Transparency Rules and the SRA Code: price information where required, no misleading claims, and the firm signs off every page.
What works
What works for solicitors, in priority order.
- 01
Position by practice area
Who you serve and what you are best at, written so partners and marketing agree.
- 02
Content that answers
Practice-area pages and guides that answer the questions clients ask before they instruct.
- 03
AI search and SEO
Structured, well-evidenced pages that search engines and assistants cite.
- 04
Enquiry with no friction
Clear fees where published, fast call-back and online booking.
Services involved
Proof
No published solicitors case study yet.
The approach above is the one evidenced across our professional services work and the other published cases. We will show the closest examples in a conversation rather than imply work we have not done.
Questions
About marketing for solicitors.
Also in professional services
Do you understand SRA rules?
We work within the SRA Transparency Rules and the Code, and the firm reviews every page before publication.
Is Google Ads too expensive for legal terms?
For some claims terms, yes. We test tightly targeted campaigns by practice area and keep only what produces instructions.
Can you help partners publish?
Yes. We interview, draft and edit so partners can publish regularly.
Start here
Talk to us about marketing for solicitors.
Send the basics and a person will come back within one working day with how we would approach it, what it would cost and who would do the work.
Monday to Saturday, 09:30 to 18:00. Tower 42, 25 Old Broad Street, London EC2N 1HN, by appointment.