Brand identity and creative
Brands built to be recognised before the logo is read.
A brand is the sum of what people expect from you. We build identities with a point of view, systems that keep every touchpoint consistent, and campaign creative that gives a brand somewhere to go. Bodyrade, a sports-nutrition challenger, had its entire identity, product visuals and launch films built before launch.
What you get
Three outcomes, agreed before we start.
- 01
Positioning and messaging that your team can repeat and your customers can remember.
- 02
A visual identity and brand system that works on a label, a billboard and a phone screen.
- 03
Campaign creative and film produced in-house, including AI-assisted production where it earns its place.
What is included
Everything a brand identity and creative engagement covers.
Positioning
The audience, the alternative they would otherwise choose and the reason they should choose you.
Naming and verbal identity
Names, taglines and tone of voice, checked for domains, trade marks and how they sound out loud.
Visual identity
Logo, colour, type, imagery and motion principles, delivered as a system rather than a logo file.
Brand guidelines
A practical guide, in Figma and PDF, that the people producing your marketing will actually use.
Campaign creative
Concepts, key visuals and adaptations for social, paid, print and out-of-home.
Film and production
Commercial spots, product films and social video, produced in-house with AI assistance where it improves the result.
How it runs
Four stages, in order.
- 01
Strategy
Research, positioning and the brief for the identity.
- 02
Identity
Two directions, one developed into a full system.
- 03
System
Guidelines, templates and launch assets.
- 04
Launch
Website, social and campaign roll-out, in step with the identity.
Investment
Where the price starts.
from £4,500per project
Identity refresh. Full identity and brand systems are scoped after the strategy stage. All figures exclude VAT. The exact figure is confirmed in a written scope before the first invoice.
Proof
Brand identity and creative work you can check.
Sports nutrition- Brand identity and creative
- AI automation
Bodyrade
A challenger brand, built before launch.
Luxury bathrooms- Web development
- AI automation
- Paid media
Jaquar Midlands
Connect the catalogue, the showroom and the campaign.
Architecture- Social media and content
- Brand identity and creative
Muse Architects
Branded project presentation for an architecture practice.
Questions
About brand identity and creative.
Related services
Can we start with just a logo?
You can, but we recommend positioning first. A logo without a position is decoration, and it tends to get replaced within two years.
How long does brand work take?
A refresh takes four to six weeks. A full identity takes eight to twelve. Naming adds two to four weeks for checks.
Do you do packaging?
Yes, as part of a brand system. Print production is managed through partner printers.
Do you use AI in creative production?
Where it produces a better result for the money, yes: product visuals, concept exploration and some film work. Strategy, identity and art direction are done by people.
Start here
Talk to us about brand identity and creative.
Send the basics and a person will come back within one working day with how we would approach it, what it would cost and who would do the work.
Monday to Saturday, 09:30 to 18:00. Tower 42, 25 Old Broad Street, London EC2N 1HN, by appointment.