Ecommerce and retail
Shops that are easy to find, easy to browse and easy to buy from.
Retail online is won on three things: whether people can find the range, whether the product is presented well enough to choose, and whether the checkout gets out of the way. Our ecommerce work covers all three, from the Shopify build and the catalogue imagery to the search and paid campaigns that fill it.
What the sector needs
Three things that have to be true.
- A store that handles a large catalogue without slowing down or confusing people.
- Product imagery consistent enough to compare across hundreds of lines.
- Search and shopping campaigns that pay back against a known margin.
Our approach
How we work with the sector.
- 01
Build the store properly
Shopify development with catalogue structure, payments, point of sale and the apps you actually need.
- 02
Present the product
Product imagery at scale, including AI-assisted production where a shoot cannot cover the range.
- 03
Fill it with the right visitors
Retail SEO for the ranges people search for, Google Shopping and Meta campaigns run to a return on spend.
- 04
Keep raising conversion
Measurement, research and testing on product pages, baskets and checkout.
Services involved
Trades in this sector
Marketing written for each kind of ecommerce and retail business.
Each trade page covers what its customers search, what works in priority order, the rules that apply and the questions owners ask.
- Fashion retailersBoutiques, labels and online fashion stores
- Furniture retailersShowrooms and online furniture stores
- Jewellery storesJewellers, goldsmiths and online jewellery brands
- Gift and homeware shopsIndependent gift, homeware and lifestyle stores
- Food and drink brandsProducers, challenger brands and direct-to-consumer food
- Beauty and cosmetics brandsSkincare, cosmetics and haircare brands
- Sports and outdoor brandsSportswear, equipment and outdoor retailers
Proof
Ecommerce and retail: the published work.
Furniture retail- Web development
- AI automation
- SEO
Ideal Furniture World
A whole warehouse, built to sell online.
30,000+product images produced for the range
Luxury bathrooms- Web development
- AI automation
- Paid media
Jaquar Midlands
Connect the catalogue, the showroom and the campaign.
Women's fashion- Website design
- SEO
Saloos
Fashion, presented with a consistent digital identity.
Sports nutrition- Brand identity and creative
- AI automation
Bodyrade
A challenger brand, built before launch.
Questions
About ecommerce and retail.
Do you only build on Shopify?
Shopify is our first recommendation for most retailers because it is reliable and well supported. We also build headless stores and WooCommerce where there is a good reason.
Can you produce imagery for a large catalogue?
Yes. For Ideal Furniture World we produced over 30,000 product images through Furnex, our AI furniture studio, alongside the store build.
What does ecommerce SEO include?
Category and product-page structure, technical crawl and indexation, range and buying-guide content, and reviews and structured data that earn rich results.
Start here
Talk to us about marketing for ecommerce and retail.
Send the basics and a person will come back within one working day with how we would approach it, what it would cost and who would do the work.
Monday to Saturday, 09:30 to 18:00. Tower 42, 25 Old Broad Street, London EC2N 1HN, by appointment.