Marketing for food and drink brands
Challenger food and drink brands, built to be stocked and ordered.
A food or drink brand has two customers: the shopper and the buyer who decides whether to stock it. We build brands that look established from the start, stores that sell direct, and content that proves demand to the retail buyer. Bodyrade, a sports-nutrition challenger, is the published example.
What your customers search
- [product] online uk
- buy [brand]
- healthy snacks delivery
- craft drinks uk
- protein drink uk
These are the kinds of phrases people type before they choose one of the food and drink brands. The pages, profiles and campaigns below are built to answer them, in the places you serve.
What works
What works for food and drink brands, in priority order.
- 01
Brand identity and packaging
Positioning, identity and packaging direction that stand up on a shelf next to the category giants.
- 02
Product and campaign film
Product visuals and AI-assisted film for launches, sponsorships and social.
- 03
Direct-to-consumer store
Shopify with subscriptions, bundles and the fulfilment integrations you use.
- 04
Demand campaigns
Paid social and creator content that generate sales and the evidence retail buyers want to see.
Proof
Food and drink brands: the published work.
Questions
About marketing for food and drink brands.
Also in ecommerce and retail
Can you launch a brand from scratch?
Yes. Bodyrade had its identity, product visuals and launch films built before launch.
What about health and nutrition claims?
We keep claims within the UK rules on food, nutrition and health marketing, and you sign off every piece before it is published.
Do you handle subscriptions?
Yes, in the Shopify build, with the retention emails that make subscriptions pay.
Start here
Talk to us about marketing for food and drink brands.
Send the basics and a person will come back within one working day with how we would approach it, what it would cost and who would do the work.
Monday to Saturday, 09:30 to 18:00. Tower 42, 25 Old Broad Street, London EC2N 1HN, by appointment.