Marketing for insurance brokers
The broker that specialists search for.
Brokers win on specialism. Niche insurance searches (for a trade, a vehicle type, a business sector) have strong intent and far less competition than the generic terms. We build the pages, the quote flows and the campaigns around them.
What your customers search
- [trade] insurance uk
- commercial insurance broker [city]
- fleet insurance broker
- professional indemnity insurance [profession]
- insurance broker near me
These are the kinds of phrases people type before they choose one of the insurance brokers. The pages, profiles and campaigns below are built to answer them, in the places you serve.
The rules we work within
All promotions follow the FCA financial promotion rules; wording is reviewed before publication.
What works
What works for insurance brokers, in priority order.
- 01
Specialism pages
A page per niche, written to answer the buyer's questions and capture the quote.
- 02
Quote and enquiry flows
Forms that qualify without exhausting the prospect, with fast follow-up.
- 03
Search for niche terms
Technical SEO and content for the specialist searches you want.
- 04
Paid search where it pays
Tightly targeted campaigns on niche terms, measured per policy.
Services involved
Proof
No published insurance brokers case study yet.
The approach above is the one evidenced across our professional services work and the other published cases. We will show the closest examples in a conversation rather than imply work we have not done.
Questions
About marketing for insurance brokers.
Also in professional services
Do you understand the FCA rules?
We keep financial promotions within the rules and your compliance function signs off every page.
Can you integrate quote systems?
Yes, with the common broker platforms and quote engines.
Are generic insurance terms worth chasing?
Rarely. Niche terms convert better and cost far less to win.
Start here
Talk to us about marketing for insurance brokers.
Send the basics and a person will come back within one working day with how we would approach it, what it would cost and who would do the work.
Monday to Saturday, 09:30 to 18:00. Tower 42, 25 Old Broad Street, London EC2N 1HN, by appointment.