Marketing for car and van rental companies
Booked before the customer rings the national chain.
Rental is price- and availability-led. A website that quotes and books instantly, search visibility for "van hire [town]" and paid campaigns for the terms that convert win against the national chains in a defined area.
What your customers search
- van hire [town]
- car hire near me
- one way van hire [city]
- minibus hire [area]
- luton van hire
These are the kinds of phrases people type before they choose one of the car and van rental companies. The pages, profiles and campaigns below are built to answer them, in the places you serve.
Services involved
What works
What works for car and van rental companies, in priority order.
- 01
Instant quote and booking
Vehicle classes, availability and booking with payment.
- 02
Local search
Google Business Profile and pages per vehicle type and area.
- 03
High-intent paid search
Search campaigns on hire terms, measured per booking.
- 04
Reviews
A programme that keeps the profile ahead of the chains.
Proof
No published car and van rental case study yet.
The approach above is the one evidenced across our automotive and transport work and the other published cases. We will show the closest examples in a conversation rather than imply work we have not done.
Questions
About marketing for car and van rental companies.
Also in automotive and transport
Can you integrate our rental software?
Yes, with the common rental management platforms.
Is Google Ads too expensive for hire terms?
It can be in big cities; we test tightly targeted campaigns and keep only what pays.
Do you handle business account enquiries?
Yes, with pages and forms for trade and fleet customers.
Start here
Talk to us about marketing for car and van rental companies.
Send the basics and a person will come back within one working day with how we would approach it, what it would cost and who would do the work.
Monday to Saturday, 09:30 to 18:00. Tower 42, 25 Old Broad Street, London EC2N 1HN, by appointment.