Marketing for car dealers
Stock that sells from the search results.
Car buyers research online and visit once. The dealer website has to show live stock with finance, photographs and reviews; the local search has to put each site on the map; and paid campaigns have to be structured by model and margin.
What your customers search
- used cars [town]
- car dealers near me
- [make] dealer [city]
- car finance bad credit [area]
- van dealer [town]
These are the kinds of phrases people type before they choose one of the car dealers. The pages, profiles and campaigns below are built to answer them, in the places you serve.
The rules we work within
Finance promotions follow the FCA financial promotion rules; representative examples and wording are checked before publication.
What works
What works for car dealers, in priority order.
- 01
Stock-led website
Live stock feed, finance calculators, enquiry and reservation flows.
- 02
Local search per site
Google Business Profile, reviews and location pages for each dealership.
- 03
Model and margin campaigns
Google and Meta campaigns structured by model, measured against enquiries and sales.
- 04
Reputation
Review programmes and responses that build buyer trust.
Services involved
Proof
No published car dealers case study yet.
The approach above is the one evidenced across our automotive and transport work and the other published cases. We will show the closest examples in a conversation rather than imply work we have not done.
Questions
About marketing for car dealers.
Also in automotive and transport
Can you connect our DMS or stock feed?
Yes, with the common dealer management systems and stock feeds.
Do you handle finance wording?
We keep finance promotions within the FCA rules and you sign off every representative example.
What about marketplaces like Auto Trader?
They remain part of the mix; our job is to make your own site and search presence win the buyer back.
Start here
Talk to us about marketing for car dealers.
Send the basics and a person will come back within one working day with how we would approach it, what it would cost and who would do the work.
Monday to Saturday, 09:30 to 18:00. Tower 42, 25 Old Broad Street, London EC2N 1HN, by appointment.