Marketing for aesthetic clinics
A fully booked diary, within the rules.
Aesthetics is social-first and tightly regulated. Prescription-only treatments cannot be advertised directly, so the winning clinics market the consultation, the practitioner and the results that can be shown, and keep the Google profile and reviews strong.
What your customers search
- aesthetic clinic near me
- skin clinic [city]
- lip filler [town]
- laser hair removal [area]
- dermal fillers near me
These are the kinds of phrases people type before they choose one of the aesthetic clinics. The pages, profiles and campaigns below are built to answer them, in the places you serve.
The rules we work within
Prescription-only medicines (including botulinum toxin) cannot be advertised to the public; campaigns promote the consultation instead. All content follows the CAP code and the clinic signs off every piece.
What works
What works for aesthetic clinics, in priority order.
- 01
Treatment and consultation pages
Pages that explain treatments and book the consultation, written within the rules.
- 02
Local search and reviews
Google Business Profile, reviews and area pages.
- 03
Compliant social
Practitioner, process and results content that follows the CAP rules on prescription-only medicines.
- 04
Consultation campaigns
Campaigns for treatments that can be advertised, measured per consultation.
Services involved
Proof
No published aesthetic clinics case study yet.
The approach above is the one evidenced across our healthcare and clinics work and the other published cases. We will show the closest examples in a conversation rather than imply work we have not done.
Questions
About marketing for aesthetic clinics.
Also in healthcare and clinics
Can you advertise anti-wrinkle injections?
Not directly; prescription-only medicines cannot be advertised to the public. We promote the consultation and the clinic, within the rules.
Do before-and-after photos work?
Where permitted and with consent, they are the strongest content a clinic has.
Which channels matter most?
Google Maps for the search, Instagram for the trust, and the booking link between them.
Start here
Talk to us about marketing for aesthetic clinics.
Send the basics and a person will come back within one working day with how we would approach it, what it would cost and who would do the work.
Monday to Saturday, 09:30 to 18:00. Tower 42, 25 Old Broad Street, London EC2N 1HN, by appointment.