Marketing for gyms
More members, lower cost per sign-up.
Gyms sell a feeling and a location. The website has to make joining easy, the local search has to put you on the map for the people within travelling distance, and the content has to show the community people are joining. 360 Fitness's swimming and gym campaigns are the published case.
What your customers search
- gym near me
- gym membership [town]
- 24 hour gym [area]
- personal training gym [city]
- ladies only gym near me
These are the kinds of phrases people type before they choose one of the gyms. The pages, profiles and campaigns below are built to answer them, in the places you serve.
Services involved
What works
What works for gyms, in priority order.
- 01
Join flow that works on a phone
Membership pages, pricing clarity, free-trial or tour booking and payment integration.
- 02
Local search
Google Business Profile, reviews and area pages for every catchment.
- 03
Paid social to a cost per join
Meta and TikTok campaigns with creative shot in the gym, measured against sign-ups.
- 04
Community content
Members, classes, transformations (with consent) and the coaches.
Proof
Gyms: the published work.
Questions
About marketing for gyms.
Also in fitness and wellness
What is a good cost per join?
It depends on your membership price and retention; we set the target from your numbers in the plan, not from an industry average.
Can you integrate our membership software?
Yes, with the common gym management platforms, for sign-ups and tracking.
Do January campaigns still work?
Yes, and September is the second peak. We plan both and keep a steady programme in between.
Start here
Talk to us about marketing for gyms.
Send the basics and a person will come back within one working day with how we would approach it, what it would cost and who would do the work.
Monday to Saturday, 09:30 to 18:00. Tower 42, 25 Old Broad Street, London EC2N 1HN, by appointment.